INTA 2026: Global IP elite gathers in London
Last week, the British metropolis became the capital of the world's intellectual property. In days 2 — 6 May 2026welcomed by campus ExCeL London Jubilee The 148th Annual Congress of INTAwhich brought together more than 10,000 professionalsfrom more than 100 countries of the world.
What has the past week brought?
A five-day marathon of discussions, workshops and networking confirmed that the field of intellectual property is going through the most dynamic period in history in 2026:
- Dominance of Artificial Intelligence (AI): In particular, topics such as the legal status of AI-generated works, “deepfakes” and the use of AI tools in the management of trademark portfolios resonated. Experts debated whether an “AI-first” approach in legal teams is already an inevitable reality.
- Expertise in round tables (Table Topics): During lunches and tea breaks, the participants intensively discussed practical aspects of the enforcement of rights in e-commerce, protection of non-traditional brands (sound or3D stamps) and new trends in the field of geographical indications.
- Networking in a new way:In addition to the professional agenda, the congress also brought informal opportunities to build relationships. From a morning run through London and yoga, to bike tours and cruises on the Thames, to an exclusive evening experience with the project ABBA Travel.
Key outputs for practice
The conference clearly defined the priorities for 2026:
- Enforcement of rights: The workshop on the fight against counterfeiting and discussions on the sustainable disposal of seized goods have brought new standards for international cooperation.
- Global changes in case law: Major updates of legal practice from China, India, Africa and the latest decisions of the European courts, which will affect strategic planning in the coming months, were presented.
- Modern challenges: Influences of influencer marketing on trademark infringement liability and protection of digital heritage were addressed.
INTA 2026 in London has once again proven that personal interaction and knowledge sharing at a global level are the key to success in the field of intellectual property law. We made the most of this week, and left with invaluable capital in the form of contacts and strategic information.