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September 29, 2025
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Halina Makovnikova
Why a brand is more than a symbol: The value of a brand in a competitive environment
In a homogeneous competitive environment, where products or services are often indistinguishable and the price is easily comparable, it is the brand that becomes one of the most striking differentiators. It's not just a nice logo and emotional advertising, it's a comprehensive set of perceptions, experiences and ties that customers associate with your business.

September 22, 2025
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Tomas Kois
Unique off-grid housing protecting the future - designed by Slovaks from Ecocapsule® is an example of how Slovak design can captivate the whole world.
Find out how Slovak startup Ecocapsule® is changing the way we look at housing thanks to innovative micro-homes and why strategic IP design protection is the key to success in the global market.

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Matej Ondreka
M&A and VC not just for startups: Letter of Intent vs. Term Sheet. What are they for and what are the differences between them?
After an informal agreement has been reached on the commercial parameters of the transaction (e.g. investment in the target company through new business shares/shares or the acquisition of business shares/shares from the founders and other partners of the target company), this agreement is usually recorded in writing by means of a Letter of Intent or Term Sheet, which subsequently serves as a basis for drawing up the final mandatory transaction documentation.

September 15, 2025
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Milan Čápka, Petra Hustavova
Responsibility of the statutory body for failure to file for bankruptcy
It is not new that the tangle of business responsibilities is wide and many times, even with a considerable amount of time and care, we overlook something. The spectrum of duties is growing every day, and every entrepreneur is trying to at least stabilize his business these days and has a clear goal - to increase sales and be successful among competitors.

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Andrea Boboková
From Plastic Waste to a World-Changing Innovation. The Success Story of TERRATICO
The Slovak company TERRATICO captured attention with a strong story of sustainability and innovation. It turned the problem of plastic waste into an opportunity and developed a construction material that is a total game changer.

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hnonline.sk
“It’s not enough to have an idea. You have to protect it too.” Tatiana Brichtová on the power of IP and the confidence of Slovak companies.
Although many view Slovakia’s future with skepticism today, Tatiana Brichtová, founder of the law firm Brichta & Partners, sees a completely different trend. In this interview, she talks about the growing confidence of Slovak tech companies, the importance of intellectual property, the power of branding, and why it’s not enough to simply innovate – we must also protect what we create wisely. She also explains why law and courage must go hand in hand.

